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About us

Welcome to This page is intended to give you a crash course on us (Jim and Audri Lanford), our company Australian Excellence Corp., and answer common questions. 

Introductions First…

My name is Dr. Audri Lanford and my husband Jim and I have started, financed, grown and sold successful companies since 1985, including an Inc. 500 software company called Micro Dynamics, Ltd. (where we helped businesses including Procter & Gamble, DuPont and Johnson & Johnson, Eli Lilly, Motorola, Ernst & Young, British Petroleum, Arco, Alcoa, Union Carbide, Caterpillar, as well as many government agencies, universities and top law firms save millions of dollars by going paperless).

Jim and I have been fortunate to have had a lot of success. We’ve personally raised millions of dollars over the years for several of our businesses using both traditional and very creative approaches. We’ve also taught and mentored thousands of entrepreneurs on how to be more successful.

Our digital media publishing company, Simply Smarter Inc., has developed over 100 web properties and has had confirmed email lists with 950,000+ subscribers. For example, has helped over 11 million people protect themselves from Internet fraud, identity theft and spam since 1994.

We have been featured in hundreds of print and Web publications, including Business Week, The Wall Street Journal, The New York Times, Forbes, NPR, ABC, CBS, NBC, CNN, CNBC, MSNBC, Consumer Reports, Wired magazine, InfoWorld, USA Today, etc.

On a more personal note, Jim and I have been happily married since August 1980 and have been business partners since 1985.

We are committed to balancing dynamic businesses with a healthy and spiritual lifestyle. We both separately became vegetarians and started meditating in college. We make health a priority (although some people would mistakenly argue that our love of chocolate is not healthy!)

About Australian Excellence

Australian Excellence is dedicated to helping you live a healthier, happier and more vibrant life via our premium nutritional supplements.

All our products are made with the highest quality natural ingredients, sourced from approved growers and suppliers and manufactured in the USA in FDA inspected facilities that strictly comply with Current Good Manufacturing Practices (cGMPs).

Our core values are a commitment to excellence, integrity, and giving back.

Yet, Australian Excellence is about much more than creating and delivering excellent, pure and potent nutritional supplements. It’s about experiencing your best healthy life, filled with vibrant energy.

Giving Back

We believe in the importance of giving back and have been donating at least 10% of what we’ve earned to charity since 1978. (At that time, I was a grad student at Stanford living on a $250/month stipend! We have never skipped a year.)

That means that as a visitor, subscriber or customer, you can feel good knowing that helping others as you help yourself because a portion of any money you invest with us supports causes that help make a meaningful impact for making the world a better place.

We also installed a solar energy system which produces about half of the electricity to run our company.

Stay in Touch

We hope to inspire, motivate and even challenge you to live a healthier, happier and more vibrant life — and that our premium nutritional supplements will help you achieve this goal and make the world a better place.

Jim and I look forward to sharing this amazing journey with you. We are delighted to welcome you into our family!